Happy Birthday Welwyn Department Stores

25 Years in its present building

By Susan Hall

Welwyn Department Store Advertisement for Birthday Celebrations (Top Half)
Hertfordshire Mercury 18 September 1964 page 5
Welwyn Department Store Advertisement for Birthday Celebrations (Bottom Half)
Hertfordshire Mercury 18 September 1964 page 5
Dick Emery cutting the giant cake with a sword
Hertfordshire Mercury 25 September 1964 page 11
Welwyn Department Store Birthday celebration advertisement for its second week
Hertfordshire Mercury 25 September 1965 page 11

To celebrate its 25th year of successful trading and service to Hertfordshire, Welwyn Department Store ‘presented an interesting cross-section of the County’s Arts, Crafts and Industries together with other exciting BIRTHDAY attractions throughout the store.’

The opening ceremony was to be on Saturday 19th September 1964 at 10.45am and star of stage and television, Dick Emery was to open the celebrations.

On his arrival he was to make his way to a special stand outside the food hall where he would open the celebrations and cut a giant cake, he would then make his way to the first floor restaurant foyer where he would then sign autographs.

Among the attractions for the two weeks of celebartions were:

Model Circus and Fairground, Toy Dept first floor

Incubators with live chicks, Childrens Wear first floor

Pottery Making, ground floor

Aircraft Exhibition, Hawker Siddeley ground floor

The County Regiment, past and present main stairway

Model Railway, Toy Dept. first floor

Lotus Racing Car, Motor Accessories ground floor

Glass Animal Making, ground floor

Fashion Parades, Parkway Restaurant

And, as an added attraction, throughout the birthday fortnight, spectacular displays in over 30 windows featuring Industrial Exhibits, Historical items and work of local Artists, Sculptors and craftsmen.

There were also various demonstrations and competitions.

Dick Emery arrived from Blackpool by private plane, which he piloted himself. He landed at Hatfield Airfield and was driven to Welwyn Garden City by car.

He cut the giant pink Birthday cake using a ceremonial sword, after the first slice was cut he lead the singing of ‘Happy Birthday’

After lunch he piloted his plane back to Blackpool where he was appearing in a show.

This page was added on 20/06/2013.

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